7. Adoption & Challenges

7.1 User Adoption Strategies

UNIPLAT is a platform specifically designed to help researchers and entrepreneurs worldwide get more exposure and connect with other like-minded individuals to improve global research and humanitarian projects. To achieve this inter-connectivity, it is fundamental to successfully reach different stakeholders, including entrepreneurs, researchers, investors, and non-profit organisations (e.g., schools, universities, foundations).

UNIPLAT User Demographic

With our experienced team and advisors, we designed a sophisticated approach to reach our stakeholders. Each team member has unique expertise concerning the different target markets across various geographic regions.

Target Group	Approach
Entrepreneurs & Researchers	- Link with organizations and companies of UNIPLAT advisor network - Engage in multiple high-profile podcasts - Regular press releases on new services - Partner with start-up and research funding incubators
Investors & Supporters	- Launch an entrepreneurial finance support program - Collaborate with internationally renowned VCs, accelerators, and foundations
Organizations	- Promotional activities with the “Group of Nations” including the G7, G20, and APEC. - Link with internationally prestigious research institutes - Launch Group of Nations sponsored Advertising Program

The group of advisors is internationally diverse with different genders across various age groups. This variety enables them to reach different types of users.

7.2 Advantages over competitors

Competitor Analysis

Some of our achievements to date include the following:

• Users in 140 countries are already using the UNIPLAT platform as of May 2024.

• Announced 54 business partnerships including the Group of Nations and the EUTECH.

• The number of members is +150.000 as of May 2024.

• The UNIPLAT platform was featured in the Swiss Alps Zug government press release on LinkedIn.